Managing wholesale relationships shouldn't mean juggling spreadsheets. As of February 11, 2026, our new Marketplace & Quote System transforms how you showcase products.
Introducing the Marketplace & Quote System: Sell Wholesale at Scale
Managing wholesale relationships shouldn't mean juggling spreadsheets, email chains, and manual price quotes. Whether you're opening your catalog to the world or maintaining an exclusive network of approved resellers, you need a system that automates the busy work while keeping you in control. As of February 11, 2026, our new Marketplace & Quote System transforms how you showcase products, manage reseller access, and handle quote requests—all without adding hours to your workday.
This feature creates a complete B2B sales channel that works on autopilot. Your products get discovered by the right buyers, access stays under your control, and quote requests flow directly into a streamlined workflow where you can respond with custom pricing in minutes, not days.
What This Feature Does
The Marketplace & Quote System gives you a public-facing storefront where potential buyers can browse your products, request wholesale pricing, and initiate business relationships. You maintain complete control over who sees what—making your entire catalog public, keeping certain products unlisted, or restricting access to approved resellers only.
When buyers find products they want, they add items to a quote cart that automatically organizes requests by vendor. Instead of receiving scattered emails, you get structured quote requests at /quote_requests where you can review buyer information, adjust pricing based on your tiers or custom amounts, and send professional quotes back. Each interaction can spark a conversation, turning cold inquiries into ongoing customer relationships.
Transform product discovery into revenue by letting qualified buyers find you, request quotes, and start conversations—all through a single automated channel.
Your marketplace presence includes a branded company profile with custom URL slugs like /company/your-slug, complete with bio and contact information. Buyers can explore your full range, see MSRP pricing for reference, and submit detailed quote requests that include quantities and contact details. You respond with the pricing that makes sense for each customer, choosing from preset tiers or entering custom amounts per item.
Why It Matters
Traditional wholesale sales require constant manual intervention. Every inquiry needs a response, every price quote demands customization, and managing who can see your products means maintaining separate lists or password-protected pages. This creates bottlenecks that slow down sales cycles and limit your ability to scale. The Marketplace & Quote System eliminates these friction points by automating discovery and qualification while preserving your pricing flexibility and access control.
For businesses with tiered pricing strategies or exclusive distribution models, this feature becomes essential infrastructure. You can generate shareable access tokens for private marketplaces, implement automated reseller license applications with approval workflows, and segment your catalog into public and restricted sections. This means you can simultaneously run an open marketplace for general discovery and maintain exclusive channels for premium partners—all from a single system.
Who Can Use This Feature
This feature operates with three distinct access levels to serve different user types. Public visitors can browse your marketplace and view product listings without creating an account. Marketplace users—buyers who create accounts at /login or /signup—can submit quote requests, track their reseller license applications, and maintain conversations with sellers. Company owners access marketplace configuration and settings at /settings/marketplace to control visibility, manage reseller applications, and configure their public profile.
Access to this feature requires the marketplace_enabled plan gate. Your plan determines whether you can activate and configure marketplace functionality for your company.
How It Works
Setting Up Your Marketplace Presence
You begin by configuring your marketplace settings where you establish your company profile, choose your custom URL slug, and decide which products to make available. For each product, you select an access level: public listings appear in the global directory, unlisted products remain accessible only via direct links, and private products require approved reseller licenses. This granular control lets you test market interest with public listings while protecting premium products behind qualification requirements.
Managing Reseller Access
When buyers want access to your private marketplace, they submit reseller license applications through an automated workflow. These applications arrive in your settings panel where you review business information and approve or reject requests. Approved resellers gain access to your restricted products, while you maintain a record of all licensed buyers. For situations requiring temporary or external access, you generate shareable access tokens with expiration dates—perfect for trade shows, sales presentations, or partner evaluations.
Processing Quote Requests
Buyers add products from your marketplace to their quote cart, which can include items from multiple vendors. When they check out, the system automatically splits their cart into separate quote requests per vendor. You receive these requests at /quote_requests with complete details: items, quantities, and buyer contact information. You review each request, set pricing by selecting from your configured tiers or entering custom amounts, and send the quote back. Each quote request becomes a conversation thread where you can answer questions, negotiate terms, and close deals—all within the platform.
Buyer Experience
From the buyer perspective, your marketplace provides a seamless discovery and quoting experience. They browse products across your catalog, view MSRP pricing for reference, and add items to a persistent cart. Guest users can submit quote requests without creating accounts for immediate inquiries, while registered marketplace users benefit from saved conversations, application tracking, and relationship history. The multi-vendor cart means buyers can request quotes from several suppliers in a single session, streamlining their procurement process.
Additional Details
Access Level Visibility Requirements
| Public | Appears in global directory, searchable by all visitors | None—open to everyone
| Unlisted | Accessible only via direct link | Link sharing—no account needed
| Private | Hidden from public view | Approved reseller license required
User Type Capabilities Access Point
| Public Visitors | Browse products, view company profiles, submit guest quote requests | /marketplace/*
| Marketplace Users | Submit quotes, apply for licenses, track conversations | /login, /signup
| Company Owners | Configure marketplace, manage applications, respond to quotes | /settings/marketplace, /quote_requests
Start Selling Smarter
The Marketplace & Quote System turns your product catalog into an always-on sales channel that works while you focus on fulfillment and growth. By automating discovery, qualification, and quote management, you remove the manual overhead that limits wholesale expansion. Whether you're opening your doors to the world or maintaining exclusive partnerships, you now have the infrastructure to scale B2B sales without scaling administrative burden. Explore your marketplace settings today and start receiving qualified quote requests tomorrow.
